Swisscom AG engages in the provision of telecommunication services. It operates through the following segments: Switzerland, Italy, and Others. The Switzerland segment appeals to a broad target group through differentiated messaging in the premium segment as the clear quality leader with a focus on value retention, and through secondary and tertiary brands with offers for price-sensitive customers. The Italy segment offers solutions that address growing needs for security, connectivity and service integration. The company was founded in 1852 and is headquartered in Worblaufen, Switzerland.