JD Sports Fashion Plc operates as a global omnichannel retailer specializing in sports fashion and outdoor apparel, footwear, and accessories. The company offers a wide portfolio of own-brand and international branded products and serves customers through an integrated network of physical stores, e-commerce platforms, and mobile channels. It operates through the following segments: JD, Complementary Athleisure, and Sporting Goods and Outdoors. The JD segment refers to JD stores which provide the latest products from global brands. The Complementary Athleisure segment include Hibbett, DTLR, and Shoe Palace in North America, together with MIG and Courir in Europe. The Sporting Goods and Outdoors segment relates to ISRG (Sprinter in Spain and Sport Zone in Portugal) and Cosmos (Greece and Cyprus), while its outdoor businesses in the UK include Outdoors, Blacks, and Millets. The entity also operates through the following geographical segments: JD UK, JD, Europe, JD North America, and JD Asia Pacific. The company was founded by John Carruthers Wardle and David Martin Makin in 1981 and is headquartered in Bury, the United Kingdom.