Wirtualna Polska Holding SA engages in e-commerce, advertising, and media activities. It operates through the following segments: Advertising and Subscriptions, Tourism, Consumer Finance, and Other. The Advertising and Subscriptions segment is involved in the publishing and media activities, as well as business-to-consumer (B2C) services offered in the subscription model. The Tourism segment offers brokerage in the sale of domestic and foreign tourist services. The Consumer Finance segment generates revenues mainly from intermediation in obtaining financing. The Other segment refers to the sale of house designs and generation of green electricity. The company was founded by Jacek Swiderski, Michal Branski, and Krzysztof Sierota in 1995 and is headquartered in Warsaw, Poland.