SPORTTOTAL AG is a technology and media company. It engages in the provision of media services, which focus on film and television production. The firm operates through the following segments: Live, Venues, and Digital. The Live segment encompasses the project management, implementation, marketing, and media coverage of sport and corporate events, as well as adventure trips. The Venues segment includes the design, planning, production, supply, and operation of electronic infrastructures for sports stadiums and racing circuits. The Digital segment refers to the digital business with video platforms and communities, which include advertising and sponsoring activities. The company was founded on January 25, 1979 and is headquartered in Cologne, Germany.